Can I recover an expired upload?
No. Once the retention timer fires, the file is removed from storage for good. Re-upload it from your local copy.
How storage works
We hold your media just long enough to schedule, render, and publish, then hand it to Instagram and TikTok and clear our copy.
Effective 2026-05-19
What we store
Every photo, video, and poster frame you upload lands in our storage, scoped to your workspace, and counts toward your plan's cap.
How long we keep your media
Published posts: the original upload is removed 3 days after publishing. Drafts: removed 30 days after creation if you never schedule them. Scheduled posts: we keep the media until the post publishes, then start the 3-day timer. We never touch the copy on Instagram or TikTok.
What stays live forever
Instagram and TikTok keep their own copy of every Reel, carousel, story, and video. Deleting ours never removes the post there.
Storage by plan
Every account starts on a 7-day paid trial: 5 GB storage on Starter, 25 GB on Studio, shared by photos, video, and your media library.
How to extend storage
Move from Starter to Studio in settings → billing: 5 GB becomes 25 GB, video minutes 5 to 25. Retention frees space as posts publish.
Export before deletion
Download the original before the 3-day timer expires. Once it fires, the bytes are gone for good; re-uploading is the only way back.
Common questions
Does the 3-day timer reset if I edit the post?
No. It starts at the first successful publish and keeps running even if you edit the caption or schedule a re-publish.
What about my brand-library photos?
Brand-library photos never auto-erase; they stay until you delete them. Only a post's own upload follows the retention timer.
Can I export everything before deletion?
Yes. Open the media library and download the original. Keep a local copy of anything hard to re-create; the 3-day timer is not negotiable.
Need more room?
Move to Studio for more storage and more video minutes each month.
See plans